Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 47 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 23 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 29 other countries.

2 Kitara Media is leading in India, Argentina, Pakistan, Spain and 10 other countries.