Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 71 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 22 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Germany, Spain and 37 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 26 other countries.