In terms of market share, Kitara Media is clearly lagging behind, losing to PrecisionDemand in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
PrecisionDemand is leading in Marketing & Advertising and Programming.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Portugal and 25 other countries.
PrecisionDemand is leading in Belgium, Finland and Taiwan.