In terms of market share, Kitara Media is clearly lagging behind, losing to Predicta in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Adult and 14 other categories.
Predicta is leading in People & Society, Religion & Spirituality, Health, Accommodation & Hotels and one other category.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, India and 12 other countries.
Predicta is leading in Brazil and Sri Lanka.