In terms of market share, Kitara Media is clearly lagging behind, losing to Predicta in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Business & Industry, Computer & Electronics and 34 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 14 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Predicta is leading in Brazil and Mexico.