In terms of market share, Kitara Media is clearly lagging behind, losing to Predicta in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Business & Industry, Computer & Electronics and 32 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 16 other categories.
Kitara Media is leading in most countries, including United States, India, Germany, Spain and 35 other countries.
Predicta is leading in Brazil, Portugal, Argentina, France and 13 other countries.