Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Predicta in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Business & Industry, Computer & Electronics and 34 other categories.

2 Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 14 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.

2 Predicta is leading in Brazil and Mexico.