In terms of market share, Kitara Media is clearly lagging behind, losing to Predicta in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Business & Industry, Computer & Electronics and 34 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 15 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, France and 29 other countries.
Predicta is leading in Brazil, Portugal, Norway and Uruguay.