In terms of market share, Kitara Media is clearly lagging behind, losing to Pulse360 in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.
Pulse360 is leading in News & Media, Celebrities & Entertainment News, Sports, Finance and 36 other categories.
Kitara Media is leading in most countries, including Canada, India, Italy, Malaysia and 16 other countries.
Pulse360 is leading in United States, United Kingdom, Argentina, Zimbabwe and 2 other countries.