In terms of market share, Kitara Media is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including News & Media, Celebrities & Entertainment News, Sports, Finance and 38 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 34 other categories.
Kitara Media is leading in most countries, including India, Canada, France, Japan and 24 other countries.
Pulse360 is leading in United States, China, Israel, Netherlands and 2 other countries.