In terms of market share, Kitara Media is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including News & Media, Celebrities & Entertainment News, Finance, Cooking & Recipes and 37 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 35 other categories.
Kitara Media is leading in most countries, including United States, Brazil, Mexico, Singapore and 34 other countries.
Pulse360 is leading in Canada, United Kingdom, India, France and 10 other countries.