In terms of market share, Kitara Media is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Science and 22 other categories.
Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 11 other categories.
Kitara Media is leading in most countries, including Canada, Taiwan, Indonesia, India and 8 other countries.
Pulse360 is leading in United States, Russia, China, Italy and 4 other countries.