In terms of market share, Kitara Media is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including News & Media, Celebrities & Entertainment News, Sports, Finance and 38 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.
Kitara Media is leading in most countries, including Egypt, Canada, India, France and 21 other countries.
Pulse360 is leading in United States, China and Philippines.