In terms of market share, Kitara Media is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including News & Media, Celebrities & Entertainment News, Sports, Finance and 38 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 36 other categories.
Kitara Media is leading in most countries, including Canada, India, Germany, Turkey and 20 other countries.
Pulse360 is leading in United States, United Kingdom, Spain, Romania and 3 other countries.