In terms of market share, Kitara Media is clearly lagging behind, losing to Result Links in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Result Links is leading in Marketing & Advertising and Computer Security.
Kitara Media is leading in most countries, including United States, Canada, Russia, Brazil and 29 other countries.
Result Links is leading in Japan and China.