Market Share by Top Websites

1 Shopzilla is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 117 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 12 other categories.


1 Shopzilla is leading in most countries, including United States, United Kingdom, Russia, India and 30 other countries.

2 Kitara Media is leading in Canada, Philippines, Belgium, Netherlands and 11 other countries.