Market Share by Top Websites

1 Shopzilla is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 110 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 8 other categories.


1 Shopzilla is leading in most countries, including United States, United Kingdom, India, Canada and 32 other countries.

2 Kitara Media is leading in Argentina, Pakistan, Switzerland, Sri Lanka and 7 other countries.