Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 100 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Adult and 13 other categories.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Canada, Australia and 34 other countries.

2 Kitara Media is leading in Brazil, Iran, Taiwan, Thailand and 17 other countries.