Market Share by Top Websites

1 Silverpop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 97 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Adult and 12 other categories.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Canada and 35 other countries.

2 Kitara Media is leading in Philippines, Brazil, Egypt, Spain and 8 other countries.