Market Share by Top Websites

1 Silverpop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 99 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Arts & Entertainment, Games and 15 other categories.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Canada and 46 other countries.

2 Kitara Media is leading in Morocco, Turkey, Brazil, Portugal and 5 other countries.