In terms of market share, Kitara Media is clearly lagging behind, losing to Simple AdServer in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 18 other categories.
Simple AdServer is leading in Web Hosting, Motorsports and Autos & Vehicles.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.
Simple AdServer is leading in Hungary.