In terms of market share, Kitara Media is clearly lagging behind, losing to Simple AdServer in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Simple AdServer is leading in Sports, Motorsports and Consumer Electronics.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 21 other countries.
Simple AdServer is leading in Hungary.