In terms of market share, Kitara Media is clearly lagging behind, losing to Simple AdServer in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Simple AdServer is leading in Sports, Consumer Electronics and Motorsports.
Kitara Media is leading in most countries, including United States, India, Canada, France and 30 other countries.
Simple AdServer is leading in Croatia.