Market Share by Top Websites

1 Simply is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 106 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Online and 9 other categories.


1 Simply is leading in most countries, including Italy, Spain, France, Australia and 35 other countries.

2 Kitara Media is leading in United States, Canada, India, Pakistan and 6 other countries.