Market Share by Top Websites

1 Simply is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 124 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Online, Email and 8 other categories.

Geography

1 Simply is leading in most countries, including Italy, United States, United Kingdom, Spain and 46 other countries.

2 Kitara Media is leading in India, Malaysia, Venezuela, Sri Lanka and 6 other countries.