In terms of market share, Kitara Media is clearly lagging behind, losing to Social Dot Com in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Social Dot Com is leading in Health, Finance, Insurance, Marketing & Advertising and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 18 other countries.
Social Dot Com is leading in Sweden, Azerbaijan, Venezuela, United Kingdom and 5 other countries.