In terms of market share, Kitara Media is clearly lagging behind, losing to Social Dot Com in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Social Dot Com is leading in Health, Finance, Insurance, Marketing & Advertising and 6 other categories.
Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 27 other countries.
Social Dot Com is leading in Sweden, Spain and Honduras.