Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 18 other categories.

2 Social Dot Com is leading in Business & Industry, TV & Video, Books & Literature and Marketing & Advertising.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.

2 Social Dot Com is leading in Germany, Israel, Nigeria, Norway and 3 other countries.