In terms of market share, Kitara Media is clearly lagging behind, losing to Social Dot Com in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Social Dot Com is leading in Health, Finance, Marketing & Advertising, Products & Shopping and 6 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 51 other countries.
Social Dot Com is leading in Sweden, Norway, Poland and Sao Tome And Principe.