In terms of market share, Kitara Media is clearly lagging behind, losing to Social Dot Com in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 18 other categories.
Social Dot Com is leading in Business & Industry, TV & Video, Books & Literature and Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.
Social Dot Com is leading in Germany, Israel, Nigeria, Norway and 3 other countries.