In terms of market share, Kitara Media is clearly lagging behind, losing to Spark Studios in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.
Spark Studios is leading in Gambling, Lottery, Antiques & Collectibles, Basketball and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 32 other countries.
Spark Studios is leading in France and Argentina.