In terms of market share, Kitara Media is clearly lagging behind, losing to Spark Studios in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Spark Studios is leading in Antiques & Collectibles, Basketball, Humor, Beauty & Fitness and 2 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 21 other countries.
Spark Studios is leading in Bulgaria.