In terms of market share, Kitara Media is clearly lagging behind, losing to Spark Studios in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Spark Studios is leading in Humor, Basketball, Antiques & Collectibles, Lottery and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 53 other countries.
Spark Studios is leading in Saint Helena and Poland.