In terms of market share, Kitara Media is clearly lagging behind, losing to Spark Studios in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 15 other categories.
Spark Studios is leading in Basketball, Animation & Comics and Humor.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.
Spark Studios is leading in Russia.