Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 74 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 20 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Spain and 32 other countries.

2 Kitara Media is leading in Canada, Turkey, Romania, Bangladesh and 14 other countries.