Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 103 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 10 other categories.

Geography

1 Sprinkle is leading in most countries, including Czech Republic, Slovakia, Sweden, Norway and 34 other countries.

2 Kitara Media is leading in United States, India, United Kingdom, Brazil and 32 other countries.