Market Share by Top Websites

1 Tailsweep is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 90 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Tourism and 13 other categories.

Geography

1 Tailsweep is leading in most countries, including Sweden, United States, Germany, Russia and 37 other countries.

2 Kitara Media is leading in Egypt, Uruguay, United Arab Emirates, South Africa and 8 other countries.