Market Share by Top Websites

1 Tailsweep is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 88 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Tourism and 11 other categories.


1 Tailsweep is leading in most countries, including Sweden, Germany, United States, United Kingdom and 48 other countries.

2 Kitara Media is leading in India, Argentina, Pakistan, Iran and 3 other countries.