In terms of market share, Kitara Media is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 25 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 10 other categories.
TapIt! is leading in most countries, including United States, China, Poland, Spain and 13 other countries.
Kitara Media is leading in Canada, Taiwan, United Kingdom, India and 8 other countries.