Market Share by Top Websites

1 TapIt! is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.

2 TapIt! is leading in Shopping, Career & Education, Music & Audio, Jobs & Employment and 22 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, India, Italy, Malaysia and 14 other countries.

2 TapIt! is leading in United States, Germany, United Kingdom, Turkey and 13 other countries.