Market Share by Top Websites

1 TapIt! is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 29 other categories.

2 TapIt! is leading in Shopping, Internet & Telecom, News & Media, Career & Education and 25 other categories.


1 Kitara Media is leading in most countries, including Canada, India, Argentina, Pakistan and 16 other countries.

2 TapIt! is leading in United States, United Kingdom, Italy, Poland and 11 other countries.