Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 TapIt! is leading in Shopping, Career & Education, Music & Audio, Real Estate and 20 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 49 other countries.

2 TapIt! is leading in Tuvalu, China, Poland, Afghanistan and 4 other countries.