Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 25 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 10 other categories.

Geography

1 TapIt! is leading in most countries, including United States, China, Poland, Spain and 13 other countries.

2 Kitara Media is leading in Canada, Taiwan, United Kingdom, India and 8 other countries.