In terms of market share, Kitara Media is clearly lagging behind, losing to TapIt! in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.
TapIt! is leading in Shopping, Career & Education, Music & Audio, Real Estate and 20 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 49 other countries.
TapIt! is leading in Tuvalu, China, Poland, Afghanistan and 4 other countries.