Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Testnet in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.

2 Testnet is leading in Autos & Vehicles, Beauty & Fitness, Beauty and Automotive Industry.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.

2 Testnet is leading in Belgium.