Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Testnet in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.

2 Testnet is leading in Pets & Animals, Cooking & Recipes, Real Estate, Beauty and 3 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 29 other countries.

2 Testnet is leading in Belgium.