In terms of market share, Kitara Media is clearly lagging behind, losing to Testnet in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Testnet is leading in Pets & Animals, Cooking & Recipes, Real Estate, Beauty and 3 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Testnet is leading in Belgium.