In terms of market share, Kitara Media is clearly lagging behind, losing to Testnet in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Testnet is leading in Cooking & Recipes, Beauty, Beauty & Fitness, Automotive Industry and 2 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 20 other countries.
Testnet is leading in Belgium, United Kingdom and Netherlands.