In terms of market share, Kitara Media is clearly lagging behind, losing to Testnet in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.
Testnet is leading in Autos & Vehicles, Beauty & Fitness, Beauty and Automotive Industry.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.
Testnet is leading in Belgium.