In terms of market share, Kitara Media is clearly lagging behind, losing to TLV Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Adult, News & Media and 8 other categories.
TLV Media is leading in People & Society, Internet & Telecom, Software, Music & Audio and 8 other categories.
TLV Media is leading in most countries, including Mexico, Netherlands, Russia, Chile and 10 other countries.
Kitara Media is leading in United States, Canada, Israel, Latvia and 4 other countries.