In terms of market share, Kitara Media is clearly lagging behind, losing to TLV Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 26 other categories.
TLV Media is leading in Arts & Entertainment, People & Society, Internet & Telecom, Movies and 22 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Spain and 19 other countries.
TLV Media is leading in India, Indonesia, France, Mexico and 9 other countries.