Market Share by Top Websites

1 Total Media is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 37 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 27 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 17 other countries.

2 Total Media is leading in Israel, Venezuela, United Kingdom, Togo and 3 other countries.