Market Share by Top Websites

1 Total Media is leading in Top 10K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 19 other categories.

2 Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Adult and 13 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, China, Colombia and 13 other countries.

2 Total Media is leading in Israel, Brazil, United Kingdom, Turkey and 5 other countries.