Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 17 other categories.

2 Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 9 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 9 other countries.

2 Total Media is leading in Israel, Spain, South Korea, Poland and 2 other countries.