Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Computer & Electronics and 39 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Gay, Lesbian, & Bisexual and 25 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Germany, Spain and 35 other countries.

2 Total Media is leading in Israel, Great Britain, France, Brazil and 11 other countries.