In terms of market share, Kitara Media is clearly lagging behind, losing to Total Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 36 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 27 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 26 other countries.
Total Media is leading in Israel, France, United Kingdom, Korea Republic and 3 other countries.