Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Internet & Telecom and 39 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Career & Education, Gay, Lesbian, & Bisexual and 25 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 18 other countries.

2 Total Media is leading in Israel, Spain, Korea Republic, Egypt and 9 other countries.