In terms of market share, Kitara Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
Vertical Acuity is leading in TV & Video, Business & Industry and Energy.
Kitara Media is leading in most countries, including United States, Indonesia, United Kingdom, Brazil and 10 other countries.
Vertical Acuity is leading in Australia.