In terms of market share, Kitara Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Vertical Acuity is leading in Marketing & Advertising, Energy and Rugby.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 23 other countries.
Vertical Acuity is leading in Ecuador and Bulgaria.