In terms of market share, Kitara Media is clearly lagging behind, losing to Visible Measures in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Visible Measures is leading in Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Visible Measures hasn't got a lead over Kitara Media in any country.