Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Computer & Electronics and 16 other categories.

2 Visible Measures is leading in Marketing & Advertising and Business & Industry.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Brazil, United Kingdom and 10 other countries.

2 Visible Measures hasn't got a lead over Kitara Media in any country.