Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Italy and 21 other countries.

2 Visible Measures hasn't got a lead over Kitara Media in any country.