Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 100 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 10 other categories.


1 VisualDNA is leading in most countries, including United States, United Kingdom, Russia, Poland and 70 other countries.

2 Kitara Media is leading in Sri Lanka, Iran, Latvia and Panama.