Market Share by Top Websites

1 Vocus is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, Arts & Entertainment and 48 other categories.

2 Kitara Media is leading in Adult, Food & Drink, Restaurants & Delivery, Animation & Comics and 7 other categories.


1 Vocus is leading in most countries, including United States, India, Canada, Russia and 21 other countries.

2 Kitara Media is leading in Mexico, France, Sri Lanka, United Arab Emirates and 8 other countries.