Market Share by Top Websites

1 Vocus is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 81 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 12 other categories.

Geography

1 Vocus is leading in most countries, including United States, Canada, India, United Kingdom and 19 other countries.

2 Kitara Media is leading in Brazil, Spain, Taiwan, Thailand and 15 other countries.