Market Share by Top Websites

1 Vocus is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 80 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 14 other categories.

Geography

1 Vocus is leading in most countries, including United States, Canada, United Kingdom, India and 30 other countries.

2 Kitara Media is leading in Brazil, Taiwan, Australia, Romania and 14 other countries.