Market Share by Top Websites

1 Vocus is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Health and 71 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Software and 21 other categories.


1 Kitara Media is leading in most countries, including Germany, Spain, Israel, Argentina and 27 other countries.

2 Vocus is leading in United States, India, United Kingdom, Canada and 24 other countries.