In terms of market share, Kitara Media is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 40 other categories.
Kitara Media is leading in Restaurants & Delivery, Social Sciences, History, Investing and 4 other categories.
WidgetBucks is leading in most countries, including United States, India, Indonesia, United Kingdom and 27 other countries.
Kitara Media is leading in Singapore, Saudi Arabia, Latvia, Israel and one other country.