In terms of market share, Kitara Media is clearly lagging behind, losing to Yepty in all segments.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 113 other categories.
Kitara Media is leading in History.
Yepty is leading in most countries, including United States, United Kingdom, Italy, Germany and 83 other countries.
Kitara Media is leading in Taiwan, Palestinian Territories and Latvia.