In terms of market share, Kitara Media is clearly lagging behind, losing to Yepty in all segments.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 118 other categories.
Kitara Media is leading in Graphics & Multimedia Tools.
Yepty is leading in most countries, including United States, Italy, United Kingdom, Germany and 83 other countries.
Kitara Media is leading in Latvia.