2
In terms of market share, Kitara Media is clearly lagging behind, losing to YieldAds in all segments.
1
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, Community & Society, News & Media, Science & Education and one other category.
2
Kitara Media is leading in Computers Electronics & Technology.
1
YieldAds is leading in most countries, including United States, Egypt, Indonesia, Saudi Arabia and 16 other countries.
2
Kitara Media is leading in Vietnam.