Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 60 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 22 other categories.


1 Yieldlab is leading in most countries, including Germany, Austria, France, Nigeria and 22 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 11 other countries.