Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 71 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Travel and 15 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 26 other countries.

2 Kitara Media is leading in United States, India, Canada, Brazil and 16 other countries.