Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 88 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 17 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, Austria, France, Switzerland and 33 other countries.

2 Kitara Media is leading in Egypt, Canada, India, Brazil and 10 other countries.