Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 81 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 14 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 29 other countries.

2 Kitara Media is leading in United States, Canada, India, Brazil and 21 other countries.