Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 110 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Graphics & Multimedia Tools, Lottery and Gambling.

Geography

1 Yieldlab is leading in most countries, including Germany, Austria, Switzerland, France and 42 other countries.

2 Kitara Media is leading in Mexico, Canada, Trinidad and Tobago, South Africa and 6 other countries.