Market Share by Top Websites

1 zapunited is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 54 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 22 other categories.


1 Kitara Media is leading in most countries, including United States, Brazil, Spain, Austria and 19 other countries.

2 zapunited is leading in India, Germany, Indonesia, United Kingdom and 9 other countries.