Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Internet & Telecom, Music & Audio and 12 other categories.

2 zapunited is leading in Arts & Entertainment, People & Society, Software, Computer & Electronics and 11 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Sweden, South Africa and 11 other countries.

2 zapunited is leading in India, Germany, Indonesia, Australia and 10 other countries.