In terms of market share, Kitara Media is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Software and 13 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, News & Media, Music & Audio and 6 other categories.
zapunited is leading in most countries, including India, Germany, Russia, Turkey and 10 other countries.
Kitara Media is leading in United States, Indonesia, Brazil, Canada and 6 other countries.