In terms of market share, Kitara Media is clearly lagging behind, losing to zapunited in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Internet & Telecom, Music & Audio and 12 other categories.
zapunited is leading in Arts & Entertainment, People & Society, Software, Computer & Electronics and 11 other categories.
Kitara Media is leading in most countries, including United States, Canada, Sweden, South Africa and 11 other countries.
zapunited is leading in India, Germany, Indonesia, Australia and 10 other countries.