Market Share by Top Websites

1 zapunited is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 54 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 23 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 16 other countries.

2 zapunited is leading in India, Pakistan, Germany, Russia and 14 other countries.