Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Software and 13 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, News & Media, Music & Audio and 6 other categories.


1 zapunited is leading in most countries, including India, Germany, Russia, Turkey and 10 other countries.

2 Kitara Media is leading in United States, Indonesia, Brazil, Canada and 6 other countries.