Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 76 other categories.
Open AdExchange is leading in Office Products, Auctions, Computer Hardware and Transportation & Logistics.
Ligatus is leading in most countries, including France, Italy, Germany, Turkey and 32 other countries.
Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Norway.