Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 86 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Astronomy, Relationships & Dating, Computer Hardware and 3 other categories.

Geography

1 Ligatus is leading in most countries, including France, Germany, Netherlands, Turkey and 33 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Romania.