Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 85 other categories.
Open AdExchange is leading in Textiles & Nonwovens, Transportation & Logistics, Computer Hardware, Auctions and one other category.
Ligatus is leading in most countries, including France, Italy, Germany, Turkey and 30 other countries.
Open AdExchange is leading in Denmark, Norway and Portugal.