Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MarketGid is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Internet & Telecom, Music & Audio, Business & Industry and 113 other categories.

2 MarketGid is leading in Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 63 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 132 other countries.

2 MarketGid is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.