Market Share by Top Websites

1 MediaMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SITO is clearly lagging behind, losing to MediaMetrics in all segments.

Websites Categories

1 MediaMetrics has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 11 other categories.

2 SITO is leading in Health, Science & Education, Gambling and Jobs & Career.


1 MediaMetrics is leading in most countries, including Russia, Ukraine, Azerbaijan, Germany and 16 other countries.

2 SITO is leading in United States, France, Canada, China and one other country.