Market Share by Top Websites

1 MediaMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SITO is clearly lagging behind, losing to MediaMetrics in all segments.

Websites Categories

1 MediaMetrics has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Arts & Entertainment, Law & Government and 10 other categories.

2 SITO is leading in Science & Education, Business & Consumer Services, Gambling and Jobs & Career.


1 MediaMetrics is leading in most countries, including Russia, Azerbaijan, Ukraine, Kazakhstan and 22 other countries.

2 SITO is leading in United States, Indonesia, South Korea, South Africa and 2 other countries.