Market Share by Top Websites

1 Nativo is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Science & Education and 13 other categories.

2 Conversant Ad Server is leading in Computers Electronics & Technology, Sports, Finance, Hobbies & Leisure and 3 other categories.

Geography

1 Nativo is leading in most countries, including United States, Taiwan, France, Brazil and 63 other countries.

2 Conversant Ad Server is leading in United Kingdom, Italy, China, Germany and 35 other countries.