Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Simpli.fi is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including People & Society, News & Media, Computer & Electronics, Internet & Telecom and 110 other categories.

2 Simpli.fi is leading in Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 101 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, Germany, India, Italy and 83 other countries.

2 Simpli.fi is leading in United States, France, Australia, Canada and 47 other countries.