Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 114 other categories.

2 Mediaplex is leading in People & Society, News & Media, Computer & Electronics, Internet & Telecom and 97 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, Germany, India, Russia and 79 other countries.

2 Simpli.fi is leading in United States, Australia, France, Canada and 50 other countries.