Market Share by Top Websites

1 Vibrant Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to Vibrant Ads in all segments.

Websites Categories

1 Vibrant Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 138 other categories.

2 Mediaplex is leading in Shopping, Games, Travel, Accommodation & Hotels and 81 other categories.

Geography

1 Vibrant Ads is leading in most countries, including United States, Germany, United Kingdom, India and 77 other countries.

2 Mediaplex is leading in France, Australia, Russia, Italy and 62 other countries.