Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldlab is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 210 other categories.

2 Yieldlab is leading in Newspapers, Directories, Public Health & Safety, Child Health and one other category.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, India and 124 other countries.

2 Yieldlab is leading in Germany, Austria, Myanmar, Burundi and 3 other countries.