Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 68 other categories.

2 SpotX is leading in Arts & Entertainment, News & Media, Autos & Vehicles, Sports and 50 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, United Kingdom and 34 other countries.

2 Microsoft adCenter Conversion is leading in Canada, France, Australia, Indonesia and 20 other countries.