Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 68 other categories.

2 SpotX is leading in Arts & Entertainment, Autos & Vehicles, Car Buying, News & Media and 44 other categories.

Geography

1 SpotX is leading in most countries, including United States, Sweden, Netherlands, Russia and 35 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, India, Canada and 18 other countries.