Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Finance, Internet & Telecom and 63 other categories.

2 Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Arts & Entertainment and 61 other categories.


1 Spring Metrics is leading in most countries, including United States, Canada, Germany, South Africa and 28 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Russia, Philippines and 16 other countries.