Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Autos & Vehicles and 63 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Finance, Internet & Telecom and 48 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, Australia, Germany and 27 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, India, Russia and 19 other countries.