Market Share by Top Websites

1 Spring Metrics is leading in Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind Spring Metrics in all market share segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Health, Computer & Electronics, Finance and 61 other categories.

2 Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Autos & Vehicles and 55 other categories.


1 Spring Metrics is leading in most countries, including Palestinian Territories, United States, Australia, Canada and 50 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, Mexico, South Korea and 13 other countries.