Market Share by Top Websites

1 Spring Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Finance, Software and 62 other categories.

2 Spring Metrics is leading in Shopping, Travel, Accommodation & Hotels, Health and 61 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, Australia, Germany and 25 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, India, Russia and 13 other countries.