2
In terms of market share, MSN Ads is clearly lagging behind, losing to Paid-To-Promote in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Finance, Food & Drink, Hobbies & Leisure, E-commerce & Shopping and 6 other categories.
2
Paid-To-Promote is leading in Adult, Science & Education, Community & Society, Computers Electronics & Technology and 2 other categories.
1
Paid-To-Promote is leading in most countries, including United States, United Kingdom, India, Canada and 49 other countries.
2
MSN Ads is leading in Bulgaria, Finland and Peru.