Market Share by Top Websites

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Paid-To-Promote in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including Finance, Food & Drink, Hobbies & Leisure, E-commerce & Shopping and 6 other categories.

2 Paid-To-Promote is leading in Adult, Science & Education, Community & Society, Computers Electronics & Technology and 2 other categories.

Geography

1 Paid-To-Promote is leading in most countries, including United States, United Kingdom, India, Canada and 49 other countries.

2 MSN Ads is leading in Bulgaria, Finland and Peru.