Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 158 other categories.

2 MSN Ads is leading in Finance, Investing, Law, Financial Management and 13 other categories.


1 is leading in most countries, including United States, United Kingdom, Canada, Japan and 84 other countries.

2 MSN Ads is leading in Uruguay, Georgia and Bangladesh.