Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 77 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Religion & Spirituality, Software and 42 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 32 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Australia and 27 other countries.