Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 88 other categories.

2 MSN Ads is leading in People & Society, Religion & Spirituality, Software, Adult and 36 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 39 other countries.

2 MSN Ads is leading in United States, India, Canada, Brazil and 13 other countries.