Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 64 other categories.

2 MSN Ads is leading in Computer & Electronics, Music & Audio, Technology News, Software and 42 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, United Kingdom and 27 other countries.

2 MSN Ads is leading in Brazil, Indonesia, Spain, Thailand and 21 other countries.