Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 69 other categories.

2 MSN Ads is leading in Computer & Electronics, Music & Audio, Sports, Software and 45 other categories.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, Russia and 30 other countries.

2 MSN Ads is leading in India, Brazil, France, Philippines and 15 other countries.