2
In terms of market share, MSN Ads is clearly lagging behind, losing to PointRoll in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 6 other categories.
2
MSN Ads is leading in Science & Education, Food & Drink, E-commerce & Shopping and Reference Materials.
1
PointRoll is leading in most countries, including United States, Canada, India, Hungary and 4 other countries.
2
MSN Ads is leading in Czech Republic, Finland, France, Peru and 2 other countries.