Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 72 other categories.

2 MSN Ads is leading in Computer & Electronics, Music & Audio, Software, Technology News and 47 other categories.


1 MSN Ads is leading in most countries, including Germany, Brazil, Russia, France and 22 other countries.

2 PointRoll is leading in United States, Canada, United Kingdom, Netherlands and 21 other countries.