Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Music & Audio and 69 other categories.

2 Popin is leading in News & Media, Arts & Entertainment, Shopping, Internet & Telecom and 43 other categories.


1 MSN Ads is leading in most countries, including India, Canada, Brazil, United Kingdom and 44 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 20 other countries.