Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 78 other categories.

2 Popin is leading in News & Media, Business & Industry, Internet & Telecom, Shopping and 24 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, France and 26 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Australia and 18 other countries.