Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 73 other categories.

2 Popin is leading in News & Media, Internet & Telecom, Shopping, Marketing & Advertising and 23 other categories.

Geography

1 MSN Ads is leading in most countries, including India, Brazil, Thailand, Spain and 25 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 21 other countries.