Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 79 other categories.

2 PubExchange is leading in Shopping, Career & Education, Home & Garden, Nursery & Playroom and 26 other categories.

Geography

1 MSN Ads is leading in most countries, including India, Brazil, Australia, Indonesia and 26 other countries.

2 PubExchange is leading in United States, Canada, United Kingdom, Russia and 20 other countries.