Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 82 other categories.

2 PubExchange is leading in Shopping, Food & Drink, Career & Education, Home & Garden and 29 other categories.


1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, Australia and 23 other countries.

2 MSN Ads is leading in India, Brazil, France, Indonesia and 19 other countries.