Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 96 other categories.

2 PubExchange is leading in Shopping, Career & Education, Universities & Colleges, Nursery & Playroom and 21 other categories.


1 MSN Ads is leading in most countries, including Canada, India, Brazil, Great Britain and 49 other countries.

2 PubExchange is leading in United States, Colombia, China, Poland and 12 other countries.