Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Technology News and 66 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Shopping and 58 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 39 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 37 other countries.