Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 78 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Newspapers and 22 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, United Kingdom and 26 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 9 other countries.