Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Music & Audio, Software and 82 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, Shopping and 34 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 32 other countries.

2 MSN Ads is leading in United States, India, United Kingdom, Canada and 23 other countries.