Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 82 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Newspapers and 23 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, United Kingdom and 28 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 15 other countries.