Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Hobbies & Leisure and 8 other categories.

2 Scripps Networks is leading in Food & Drink and Pets & Animals.

Geography

1 MSN Ads is leading in most countries, including United States, Bulgaria, Czech Republic, Finland and 3 other countries.

2 Scripps Networks is leading in India, China, Taiwan and Hong Kong.