Market Share by Top Websites

1 MSN Ads is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Scripps Networks is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 103 other categories.

2 Scripps Networks is leading in Food & Drink, Cooking & Recipes, Chats & Forums, Coupons and 4 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, United Kingdom, Canada and 35 other countries.

2 Scripps Networks is leading in China, Germany, Belgium and Lithuania.