Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, Shopping, Death, Health and 73 other categories.

2 MSN Ads is leading in People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 58 other categories.


1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Germany and 32 other countries.

2 MSN Ads is leading in India, Brazil, Philippines, Spain and 15 other countries.