Market Share by Top Websites

1 Simply is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 87 other categories.

2 MSN Ads is leading in Adult, Health, Finance, Law & Government and 42 other categories.

Geography

1 Simply is leading in most countries, including Italy, Spain, France, Australia and 33 other countries.

2 MSN Ads is leading in United States, India, Brazil, Canada and 20 other countries.