Market Share by Top Websites

1 Simply is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 103 other categories.

2 MSN Ads is leading in Adult, Finance, Real Estate, Humor and 25 other categories.


1 Simply is leading in most countries, including Italy, Spain, Russia, France and 41 other countries.

2 MSN Ads is leading in United States, India, Canada, Ukraine and 22 other countries.