Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 91 other categories.

2 Total Media is leading in Religion & Spirituality, Career & Education, Gay, Lesbian, & Bisexual, Education and 10 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, United Kingdom and 29 other countries.

2 Total Media is leading in Israel, Venezuela, Togo, Japan and one other country.