Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 102 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Business Services, Universities & Colleges, Social Sciences and 7 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, France and 33 other countries.

2 Total Media is leading in Israel, Switzerland, Nigeria, Finland and 2 other countries.