2
In terms of market share, MSN Ads is clearly lagging behind, losing to Total Media in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Finance, Hobbies & Leisure and 8 other categories.
2
Total Media is leading in Community & Society and Pets & Animals.
1
MSN Ads is leading in most countries, including United States, Bulgaria, Czech Republic, Finland and 4 other countries.
2
Total Media is leading in Israel, Hungary and India.