Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 85 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Software, Religion & Spirituality and 50 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Germany and 31 other countries.

2 MSN Ads is leading in India, France, Indonesia, Japan and 13 other countries.