Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 63 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 49 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Italy and 20 other countries.

2 MSN Ads is leading in India, France, Philippines, Indonesia and 16 other countries.