Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Arts & Entertainment and 75 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Music & Audio, Software and 61 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, France and 26 other countries.

2 MSN Ads is leading in Canada, India, Spain, Ukraine and 18 other countries.