Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 109 other categories.

2 MSN Ads is leading in Computer & Electronics, Software, Technology News, Adult and 39 other categories.


1 MSN Ads is leading in most countries, including Canada, India, Brazil, Germany and 37 other countries.

2 TripleLift is leading in United States, Great Britain, Australia, Colombia and 32 other countries.