Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 187 other categories.

2 MSN Ads is leading in Humor, Gay, Lesbian, & Bisexual, Business News, History and 3 other categories.


1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 145 other countries.

2 MSN Ads is leading in Timor-leste, Grenada, Guam, Maldives and one other country.