Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Music & Audio, Sports and 73 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Arts & Entertainment, News & Media and 42 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Canada and 42 other countries.

2 MSN Ads is leading in Philippines, Indonesia, Tanzania, Uruguay and 7 other countries.