In terms of market share, MSN Ads is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 96 other categories.
MSN Ads is leading in Finance, Law & Government, Real Estate, Law and 30 other categories.
MSN Ads is leading in most countries, including United States, Brazil, Canada, United Kingdom and 27 other countries.
WidgetBucks is leading in India, Germany, Pakistan, Russia and 9 other countries.