In terms of market share, MSN Ads is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 101 other categories.
MSN Ads is leading in Real Estate, Law, Gay, Lesbian, & Bisexual, Transportation & Logistics and 31 other categories.
MSN Ads is leading in most countries, including United States, Canada, Taiwan, Brazil and 25 other countries.
WidgetBucks is leading in India, Indonesia, United Kingdom, Philippines and 23 other countries.